“This video will be seen by the CEO, no pressure…”

I was tasked with designing a piece to capture the attention of new collaborators. From the very beginning, I knew it wouldn’t be an ordinary project, especially since it would be watched by the CEO of our client´s company. That added an extra layer of pressure, but it also motivated us to give our best. I worked closely with an illustrator, testing different ideas and fine-tuning every detail to achieve a style that was both dynamic and fresh. It was exciting to combine 3D and 2D elements, and when we saw the piece come to life, successfully conveying the energy and flow we had envisioned from the start

Lo padre de trabajar en GS

Soriano Ariza & asociados

3D design and animation

Francisco Barrera

2D design

Santiago Palacios