I remember when I was tasked with creating the company’s corporate video. The real challenge wasn’t just producing the video, but starting completely from scratch, without any prior guidelines a free do whatever you want project. It felt like piecing together a giant puzzle but also pretty fun to do: I spend a lot of time researching and understanding every detail of how the company operated. Once I accomplished that, the creative part flowed much more easily because I had a solid foundation to build the concept on.